It's here ... our favourite month of them all - Wool Month. As a result, this edition of field notes is dedicated entirely to this miracle fibre.
During October The Campaign for Wool shine a light on Wool and it's incredible, natural and sustainable benefits. This versatile fibre is available in abundance right here in the UK, and is completely regenerative.
We're proudly using 100% traceable British wool for all of our luxury bedding. Three years ago we selected Cheviot wool for its supreme cleanliness, whiteness and unique spring. Not only does this help to deliver what we call the Floks feeling, but it also helps to ensure that our farmers receive a better price for their wool.
Floks Feels
Feeling woolly headed? ... The World Health Organisation and the International Menopause Society designated October as World Menopause Month. A time dedicated to normalising discussion about the Menopause and all the side effects that come with it. One we hear EVERY single day in The Wool Store is a lack of sleep. Read our latest blog on how wool bedding can help.
Did you know ... that wool is scientifically proven to clean the air around us, removing potentially harmful toxins? Using natural materials including wool within our interiors, such as carpets and soft furnishings can help to eliminate volatile organic compounds, VOCs. these are often present in items or substances that we use daily in our homes including; cleaning solutions, paint, glue and furniture. Learn more here.
Floks Finds
Berber rugs by Hyde & Hare ... could we love this recently launched project anymore? They are working directly with artisans in Morocco to create a stunning collection of hand-woven rugs. By partnering directly with local cooperatives, they ensure that the women who craft these works of art are fairly compensated, with each rug priced by the artisan themselves.
Who doesn't lust after a dream knit in October? ... The new Autumn Winter collection by HERD has really caught our eye. Not only do they source their wool directly from specialist flocks and farms, but they use plant-based dyes and their pieces are simply exquisite ... you have to feel them to believe it. This Fleetwood cardigan in Jam is at the top of our wishlist.