Sophie founded Floks with a clear mission: to help people achieve their best-ever sleep in the most sustainable way. With a background in product design and sales, and a lifelong obsession with the importance of sleep, she brings both creativity and commercial experience to the brand. Her vision is to grow Floks into a trusted name for natural sleep products while keeping people and the planet at the heart of every decision. Balancing business growth with family life, she leads with clarity and care, inspired by her love of the Alps, nature, and time outdoors. 

Jodi is at the centre of our customer and warehouse operations, making sure every order and delivery runs seamlessly. Beyond logistics, she also keeps the office running smoothly and plays a key role in organising and supporting the wider team. With a natural warmth, eye for detail, and a calm, methodical approach, she ensures both our customers and colleagues feel supported. Outside of work, Jodi finds balance through teaching yoga, mindfulness, and quality time with her family. 

Emma is the friendly voice and problem-solver for our customers, making sure every experience with Floks is a positive one. With a background in customer service and a love for building genuine connections, she combines professionalism with empathy. Away from her desk, she enjoys travel, good food, and creating calm spaces at home.