Story

We're here to help you rest deeply, live sustainably and support British craftsmanship - all in one night's sleep. Read more about how it all began and how we can help you have your best nights sleep.

Sophie Platts

Hi, I’m Sophie, and I am the founder of Floks. Here at Floks we’re dedicated to giving you the best night’s sleep possible whilst also doing our bit for the planet, British farming and manufacturing in the UK. Here is our story and why we feel so passionately about what we do.

For over 20 years, I’ve designed and sold user-centric products, but I always dreamed of creating something truly meaningful. The inspiration for Floks struck in 2020, during the depths of lockdown. As someone who has struggled with sleep for years, I know first hand how transformative a good night’s rest can be—and how frustrating it is when the products you rely on fall short.

My research led me to wool bedding and mattresses, and I was amazed by wool’s natural thermoregulating properties. Like so many, I often woke up from overheating, and I found that wool could solve this problem while offering countless other benefits. Beyond comfort, wool is sustainable, compostable, and biodegradable—a perfect harmony of science and nature.

The deeper I dived, the more I realised the potential to create something extraordinary: bedding and mattresses that don’t just help people sleep better but also support British farming and textiles.

It’s a connection that is deeply personal to me. One of my grandfathers was a Yorkshire farmer, and the other worked in Huddersfield’s textile trade. Floks became the perfect way to honour my roots while designing products that matter.

Over the past few years, our small team has worked tirelessly with the UK’s finest wool bedding and mattress makers, rigorously testing and perfecting our range of luxury, Traceable British wool products.

From lofty bedding to supportive wool mattresses, everything we create is designed to transform your sleep, while being kind to the environment. You can read more about the reasons to switch to wool here.

We’re not just passionate about our products—we’re equally dedicated to offering extraordinary customer service. From answering questions to ensuring your experience with Floks is seamless and personal, we’re here to help you feel supported every step of the way.

At Floks, we believe better sleep doesn’t have to come at the cost of the planet. We’re here to help you rest deeply, live sustainably, and support British craftsmanship—all in one night’s sleep.

Watch our story

What gives you the Floks feeling

Diving into our luxurious and sustainable bedding gives you all the feels. Not only is it kind to you, but it's kind to the planet too and we call this the Floks feeling.

Thermoregulating

Wool is a natural insulator. When it is cold it traps warm air in the crimp of its fibre to keep you nice and snug. When the temperature increases it cleverly releases air and absorbs moisture and perspiration into the fibre, which leaves a layer of dry air next to the skin. A truly miracle fibre!

Hypoallergenic

All Floks wool bedding is anti-bacterial. It allows air and moisture to flow through it which means mould and mildews can not grow. The fibres have a microscopic layer of lanolin which is resistant to bacteria, helping those suffering with allergies and conditions such as asthma and eczema.

Sustainable

Despite being a miracle fibre, wool grows back every year! The shearing process is part of the natural, annual cycle for all sheep and is completely painless.

Biodegradable

Sheep wool is soft to the touch but the fibres are strong and durable. When buried or thrown to waste, enzymes in the soil break down wool in a matter of months and release essential nutrients back into the ground.

Low-Carbon Footprint

All our wool comes from specialised herds on British farms. From there, the grading, scouring and manufacture is all completed within a 20 mile radius which keeps our carbon emissions as low as possible.

Supreme Comfort

Supreme Comfort

Above all we only exist to give our customers a better night’s sleep and we believe that the superior comfort of our super soft cheviot wool (and all it's natural, wonder properties) along with our luxury, organic cotton will do just that. We think our wool bedding is the best in the world and we hope you agree!

The Floks Way

1. Shearing

Sheep grow their fleeces continuously over the colder months and when it gets warmer in early summer they are sheared as part of a natural cycle. We are working with a select group of farms that specialise in Cheviot wool and we ensure they are paid a fair price for this noble fleece.

2. Grading

The British wool is then sent to be graded - this determines it’s quality - ranked by softness, length of staple and brightness.

3. Scouring

The wool is then rigorously scoured (cleaned) with only natural water to ensure it maintains all of its props and is soft and bright. No nasty chemicals are used in any of our manufacturing processes.

4. Combing

It is then delivered in bales to our UK workshop where it is carded (combed) into a fine webbing to ensure the softest handle.

5. Finishing

These webs are then layered on top of each other to the desired thickness and covered with a premium organic cotton shell. The duvet is then finished with our signature contrast pockets and helpful labels.

6. Packaging

Our Floks duvets, toppers and pillows are then delivered in our exclusive FLOKS reusable cotton canvas bag.