As a small, growing business, it is easy to keep moving forward without stopping to look back. Taking a moment to reflect on the past year has been a little emotional experience. A reminder of how far we have come, and how much care, persistence, and people have shaped everything we do.
2025 was a year of steady growth, meaningful partnerships, and moments of quiet pride.
January - beginnings
In January, we stood in our UK factory signing off on our now sell out quilted, adjustable wool pillow and feeling the quiet pride of seeing an idea (and a whole lot of tenacity) come to life.
February - connection
February brought a dream collaboration with Restaries and Mark+Fold. Working with kindred spirits that share our values around thoughtful design and longevity felt like a real alignment.
March - creation
In March, our hemp and organic cotton bed linen entered the world. Made carefully and designed to be lived with, it marked another step in building a complete sleep environment rooted in natural materials.
April - growth
April was about people. Growing our team and spending time with the makers behind our beds and mattresses reminded us that craftsmanship and care sit at the heart of Floks.
May - belonging
Welcoming the wonderfully local @3acresinn into our Sleep Sanctuary family and celebrating their opening.
June - community
Our shop grew into something even more meaningful - a bigger home for our community and a space to support better sleep through beautiful beds and sustainable mattresses.
July - flourish
July took us to the Great Yorkshire Show alongside British Wool. Standing among heritage, craft, and shared pride reinforced why we work with this remarkable natural fibre. Liz is pictured here with Julia Bradbury.
August - balance
August was a month of balance. Holidays, full hearts, and a record-breaking summer reminded us that growth and rest can coexist.
September - pride
Sharing our story and aspirations as finalists at the @innovationwoolawards and reflecting on how far we’ve come.
October - heritage
Wool Month in full swing, meeting the wonderful @patrickgrantism and celebrating everything we love about the natural fibre that is wool.
November - stillness
Our first alpine shoot @thelandscapelodge with @findfoodfeast - crisp air, winter light and the start of something new.
December - gratitude
Coming together with our incredible team to celebrate a year of growth, care and connection.
As we look ahead to 2026, we are carrying this same steady approach with us. Focusing on foundations. Creating products that support deeper rest. And continuing to build something considered, human, and lasting.
Thank you for being part of the Floks family. We cannot wait to continue creating your best sleep yet.