Elevate your sleep with sustainable luxury

A little milestone for Floks 💚 We’re feeling right at home in the pages of Yorkshire Life, April 2025 edition. Thank you so much for the feature @yorkshirelifemag and @insta_ginge 📸 @t.hendersonphotography and @nikithorpe_photography

Pillars O’ Flo Introducing our cosiest launch yet: beds for birds. Woolly soft, sky-high comfort - because why should humans have all the luxury? Now available in sizes: Wren, Robin and Blackbird. #FloksFeeling #FloksFeathers #DrFoolsPerch #BirdsOfLuxury #CosyNestVibes

Sunshine on the forecast means it’s time to let our Floks bedding breathe… there is nothing like a duvet kissed by fresh air. A good airing keeps it fresh, lofty, and lets the sun work its magic - restoring those natural antibacterial powers.

When the journey shapes the story, and the story shapes the product - that’s when it’s at its best… the best stories stand the test of time, just like our bed linen.

Be the first to experience the best of both After over 18 months in the making, we’re so excited to announce that the wait is finally over… The perfect blend of comfort, sustainability and style. We welcome to the flock our luxury hemp and organic cotton bed linen. The ideal Spring accompaniment to our luxury wool bedding. Available to order now for next day delivery. We hope you love it as much as we do.

The best wool pillow for the best Mum Nothing says “I love you” more than the gift of sleep. It’s all things she’ll love - meaningful, cosy, and promotes deeper, healthier rest. This Mother’s Day, treat her to one of our luxurious British wool pillows — or, if you’re feeling extra generous, go all out with our signature, award-winning duvet or indulgent mattress topper. Choose from our classic carded-fill pillows, or elevate her sleep with our luxurious quilted wool pillows — expertly designed for complete flexibility and long-lasting comfort. It’s a gift to last a lifetime and one she’ll be eternally thankful for.

Just seven sleeps away… Sustainable softness. Experience the best of both.

Spring, we see you, we feel you, we need you. Nature’s gentle reminder that growth is always possible. Happy Spring Equinox. #Springawakening #Hellospring

CLOSED Just three days left to enter this dreamy retreat @restaries, taking with you beautiful and clever stationery by @markandfold and luxury British wool bedding by @flokshome Don’t forget, you must enter via email too, follow the link in our bio. 🌿 A 2-night stay for two at Restaries in The Gate House 🛏️ £500 to spend on Floks Luxury British Wool Bedding 📖 A Mark+Fold Ultimate Stationery Subscription worth £470 How to enter: LIKE & SAVE this post TAG someone who deserves this, and / or someone you’d like to take with you FOLLOW @restaries @flokshome and @markandfold on Instagram ENTER your email via the link in our bio (if you’re on our mailing list, you’ll have received this link via email). SHARE to your stories for a bonus entry Items to be won are a two-night stay at Restaries*, a £500 Floks Home voucher, a Mark+Fold Ultimate Stationery Subscription worth £470. IMPORTANT: The giveaway closes on Friday 21st March at 11.59pm. The winner will be contacted via Floks Home Ltd. Multiple entries are allowed. Products can be delivered outside of the UK but the winner will be required to pay for delivery. No travel is included to Restaries. *This is a midweek stay only in The Gate House at Restaries and does not include weekends or bank holidays. £450 can be used against a Cider store stay for the equivalent value. By entering, entrants confirm they’re 13+ years of age, release Instagram of responsibility and agree to Instagram’s terms of use. Full Terms & Conditions are available on the competition entry page. 📸 Campaign beautifully shot by @troyproductionsuk

This World Sleep Day, we’d like to remind you all that better sleep is at the very heart of our DNA. Our story began when our founder, Sophie, struggled with her sleep and questioned why, if we spend a third of our lives in bed, we don’t pay more attention to the fabrics we wrap ourselves in. Nature (as she always does) had the answer in the shape of an old woollen blanket that Sophie turned to for comfort. It was the start of our journey to create something meaningful and natural and which would address the issues many of us struggle with in enjoying deep, restorative sleep. We won’t stop in our mission to bring you the absolute best in wool innovation. Last week, we launched our new luxury quilted pillows and luxuriously deep mattress toppers, which you’ve been loving, and we have something very special to announce in the coming weeks we are so excited to share with you. #WorldSleepDay2025

This sleep week… We predict a great night’s sleep with the sleeping forecast. A great day begins with a great night’s sleep and that starts the moment you wake up. At Floks, we’re all about setting you up for deeper, more restorative rest with our luxury British wool bedding. But great sleep isn’t just about bedtime, it’s shaped by your whole day. Here’s your Sleeping Forecast for the ultimate night’s rest: ☀️ Morning: Wake up at the same time daily & get sunlight to set your body clock 🚶‍♂️ Afternoon: A brisk walk reduces stress & preps your body for sleep 🌙 Evening: Wind down right - cool, breathable bedding, journaling, or relaxing sounds work wonders. Check out BBC Radio 4 Shipping Forecast and drift off to this hypnotic soundscape. Need a naturally temperature-regulating sleep setup? We’ve got you covered. Explore our wool duvets, toppers, pillows & mattresses. #sleepweek2025 #bettersleepbetteryou #sleepyourbestsleep #floksfeeling

Sleep Week is every week at Floks HQ. We exist to help you find better and more restorative sleep so that you can be happy, healthy and the best version of yourself. When we opened our store, we found like-minded brands, and Sweet Bee Organics has been a best seller since day one. The raw ingredients (and goodness) shine through in everything they do, and all our customers keep coming back for more. Their Sweet Sleep Magnesium Butter is like magic. Rich in top-grade organic ingredients, the whole team is hooked. They have set the benchmark for wellness brands in our shop so with that in mind, there is no better person to kick off Sleep Week than Hollie King, Founder of Sweet Bee Organics. In this weeks journal, Hollie shares her sleep routine and her tips for helping us all enjoy deeper more restorative sleep. To learn more about healthy sleep routines and how our innovative wool bedding can truly help you enjoy a better nights sleep, visit our website.

This International Women’s Day we’re celebrating the incredible women who make Floks what it is - our strong, independent team leading change in the bedding industry, the amazing women we collaborate with, and the inspiring friends and family who lift us up every day. Together, we’re accelerating action, proving that when women support women, real innovation happens. Because this isn’t just about better bedding - it’s about building a future where equality is the norm, in business and beyond. ✨ #AccelerateAction #FloksWomen #IWD2025 #strongertogether

We did it… a big deal for our small team… not just one, but three new products have launched on our website… bringing you the absolute best in wool sleep innovation. Thank you to the team behind these products who’ve pulled out all the stops to help us realise our dream. Experience elevated comfort with our luxury quilted pillows and luxuriously deep mattress toppers. Visit our website now to learn about what makes them so special.

It’s International Women’s Day week, so what better time to celebrate and get to know our truly brilliant, all female team. The juggle is real, balancing motherhood, creative passions, and professional aspiration, but the unwavering support we give each other makes it all possible. These women bring so much dedication, talent, and heart to Floks. Head to our blog via our bio for the full Q&A. #internationalwomensday

CLOSED | The Ultimate Retreat with @restaries @flokshome @markandfold As busy female founders and mothers, Amy (Mark+Fold), Gem (Restaries) and Sophie (Floks), know just how hard it can be to step away from daily responsibilities and prioritise themselves. But real rest isn’t a luxury, it’s essential for us all to be at our best. So earlier this month, they did just that. Nestled in the tranquil setting of Restaries, they experienced the magic of deep, restorative sleep - wrapped in and on Floks wool bedding and taking time to reflect and make plans in beautifully made Mark+Fold notebooks and planners. It was a reset they all needed, and it left them feeling recharged, inspired, and more committed than ever to the power of rest. Now, we want you to experience it too. Enter to win this dreamy retreat by midnight on Friday 21st March: 🌿 A 2-night stay for two at Restaries in The Gate House 🛏️ £500 to spend on Floks Luxury British Wool Bedding 📖 A Mark+Fold Ultimate Stationery Subscription worth £470 How to enter: LIKE & SAVE this post TAG someone who deserves this, and / or someone you’d like to take with you FOLLOW @restaries @flokshome and @markandfold on Instagram ENTER your email via the link in our bio (if you’re on our mailing list, you’ll have received this link via email). SHARE to your stories for a bonus entry Items to be won are a two-night stay at Restaries*, a £500 Floks Home voucher, a Mark+Fold Ultimate Stationery Subscription worth £470. IMPORTANT: The giveaway closes on Friday 21st March at 11.59pm. The winner will be contacted via Floks Home Ltd. Multiple entries are allowed. Products can be delivered outside of the UK but the winner will be required to pay for delivery. No travel is included to Restaries. *This is a midweek stay only in The Gate House at Restaries and does not include weekends or bank holidays. £450 can be used against a Cider store stay for the equivalent value. By entering, entrants confirm they’re 13+ years of age, release Instagram of responsibility and agree to Instagram’s terms of use. Full Terms & Conditions are available on the competition entry page. 📸 Campaign beautifully shot by @troyproductionsuk

There were three in the bed and the little one said… Shhhhh… All will be revealed tomorrow…

Quality is our core When we set out to create something new (and there’s something we’re so excited to share with you soon!), we asked this question at every stage of the process: Does this truly add value? After over a year of refining and testing, we’re thrilled to introduce a new addition to our luxury British wool bedding collection - designed to enhance your sleep even further. Stay tuned for the official launch date.

We’re excited to share some new product developments with you so soon. Building on our commitment to product excellence, we continue to lead the way in wool sleep innovation - bringing you the best in natural, restorative sleep. Sign up to our newsletter via the link in our bio to be the first to know. #FloksFeeling #BetterSleepBetterYou #BritishWool #OrganicCotton #SleepYourBestSleep #MadeInTheUK #WoolInnovation #BetterSleepNaturally #RestorativeSleep #SleepWell #SustainableComfort #NaturalSleep #SleepInnovation #EcoFriendlyLiving #SleepBetter #DreamNaturally #WoolExcellence #PremiumComfort #NextLevelSleep #SleepScience #SustainableLuxury

Love is always in the air for Mallorcan wedding photographer @nicoladixonphotographyco To continue our celebration of love in all its forms, we interview Nicola on life behind the lens and on her own recent, intimate wedding… Read the full interview on our blog via our bio. #weddingplanning #weddingphotography #weddinggift #weddinggifts